In order to have a successful website, there are 3 components in general: online marketing, search engine optimization (SEO) and e-commerce strategy. The first problem to tackle is, most people may not be aware of the differences and consider them as the same. They might come to you and mention any of the terms and expect it covers everything.Continue reading
Posts in "Online Marketing"
Multiple Currency in Google Analytics using Traditional Syntax
Last month Google finally announced multiple currency in Google Analytics for e-commerce sites. A long waited feature so the news was a really big deal. More information about it can be found here. To apply it, you only need to add one simple line on your GA code before the call to _trackTrans: _gaq.push([‘_set’, ‘currencyCode’,… Continue reading
Put That Unsubscribe Link on Your Email Campaigns Despite the Law
The Internet is growing and changing industries so fast, some countries are still trying to keep up and have not been able to establish necessary regulations to control its influence related to privacy and commercial activities. No, I am not talking about Internet censorship (which I am totally against btw). I am referring to one… Continue reading
What They Probably Don’t Tell You Before Signing Up to Social Media Promotion Software
Whether it is to increase engagement, likes/followers, or convert them into customers, you can find many software or platforms on the web available at your disposal to help you achieve your social media goals. Most of them also offer different pricing options so you can easily choose a plan that fits your budget. Before we… Continue reading
ViralSweep for Your Social Media Powered Giveaway
Case Study #1: How Bluelounge got over 2,500 email entries in 6 days
Had the interview back in October 2012, but have not been able to share it here. Check it out, I can honestly recommend ViralSweep if you are thinking of running a giveaway on your website.
Before You Add That Social Sharing Buttons…
There are a few things to consider. Many articles you find on the Internet have probably told you that it is not always a good idea followed by detailed reasons which make perfect sense. But in this social media era, it is so hard to resist not to put those buttons or widgets just because… Continue reading
Remarketing with Google Analytics and AdWords
Pretty excited to see how effective Google Analytics Remarketing will help in re-engaging our customers.
Quick Recap of 2011
The final days of the year have finally come. Not to be shy, but I feel 2011 is a very productive year and the team. Let me do a quick recap:
Measuring Your Web Campaign Performance
Whether your doing Adwords campaign, email blast, or online media partnership, you need to know if the time and money you have spent will give the results that you are expecting. The type of results may vary, depending on your objectives. Some want to get direct conversions to their online stores, others are happy to… Continue reading